diff --git a/README.md b/README.md
index 268b84b0..d7bf1511 100644
--- a/README.md
+++ b/README.md
@@ -12,7 +12,7 @@ fundamentally event-driven and a close approximation of how
 live-trading systems operate.
 
 Zipline is currently used in production as the backtesting engine
-powering Quantopian (https://www.quantopian.com) -- a free,
+powering [Quantopian Inc.](https://www.quantopian.com) -- a free,
 community-centered platform that allows development and real-time
 backtesting of trading algorithms in the web browser.