diff --git a/.travis.yml b/.travis.yml
index 818d938e..1d3c58ea 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -31,4 +31,4 @@ script:
     # run all examples
     - cd ..
     - "echo 'backend : Agg' > matplotlibrc"
-    - make run-all-examples
+    - for f in doc/examples/*.py; do python "$$f"; done
diff --git a/Makefile b/Makefile
index 1b77f1a1..a0ca9745 100644
--- a/Makefile
+++ b/Makefile
@@ -11,6 +11,3 @@ test:
 
 coverage:
 	nosetests skimage --with-coverage --cover-package=skimage
-
-run-all-examples:
-	for f in doc/examples/*.py; do python "$$f"; done