diff --git a/skimage/io/_plugins/plugin.py b/skimage/io/_plugins/plugin.py
index 41c20864..6d11e2db 100644
--- a/skimage/io/_plugins/plugin.py
+++ b/skimage/io/_plugins/plugin.py
@@ -108,8 +108,8 @@ def use(name, kind=None):
 
     Use the Python Imaging Library to read images:
 
-    >>> from skimage.io import plugin
-    >>> plugin.use('PIL', 'read')
+    >>> from skimage.io import use_plugin
+    >>> use_plugin('pil', 'imread')
 
     """
     if kind is None: