diff --git a/plugins.js b/plugins.js
index f0c31407f..dfe3d3312 100644
--- a/plugins.js
+++ b/plugins.js
@@ -10,6 +10,7 @@ const PLUGINS_JSON = process.env.TALK_PLUGINS_JSON;
 // Add the current path to the module root.
 amp.addPath(__dirname);
 
+let pluginsPath;
 let plugins = {};
 
 // Try to parse the plugins.json file, logging out an error if the plugins.json
@@ -22,14 +23,16 @@ try {
 
   if (PLUGINS_JSON && PLUGINS_JSON.length > 0) {
     debug('Now using TALK_PLUGINS_JSON environment variable for plugins');
-    plugins = require(envPlugins);
+    pluginsPath = envPlugins;
   } else if (fs.existsSync(customPlugins)) {
     debug(`Now using ${customPlugins} for plugins`);
-    plugins = JSON.parse(fs.readFileSync(customPlugins, 'utf8'));
+    pluginsPath = customPlugins;
   } else {
     debug(`Now using ${defaultPlugins} for plugins`);
-    plugins = JSON.parse(fs.readFileSync(defaultPlugins, 'utf8'));
+    pluginsPath = defaultPlugins;
   }
+
+  plugins = require(pluginsPath);
 } catch (err) {
   if (err.code === 'ENOENT') {
     console.error('plugins.json and plugins.default.json not found, plugins will not be active');
@@ -78,7 +81,12 @@ function isInternal(name) {
  */
 function pluginPath(name) {
   if (isInternal(name)) {
-    return path.join(__dirname, 'plugins', name);
+    try {
+      return resolve.sync(name, {moduleDirectory: 'plugins', basedir: process.cwd()});
+    } catch (e) {
+      console.warn(e);
+      return undefined;
+    }
   }
 
   try {
@@ -88,15 +96,8 @@ function pluginPath(name) {
   }
 }
 
-/**
- * Itterates over the plugins and gets the plugin path's, version, and name.
- *
- * @param {Array<Object|String>} plugins
- * @returns {Array<Object>}
- */
-function itteratePlugins(plugins) {
-  return plugins.map((p) => {
-    let plugin = {};
+class Plugin {
+  constructor(entry) {
 
     // This checks to see if the structure for this entry is an object:
     //
@@ -106,23 +107,47 @@ function itteratePlugins(plugins) {
     //
     // "people"
     //
-    if (typeof p === 'object') {
-      plugin.name = Object.keys(p).find((name) => name !== null);
-      plugin.version = p[plugin.name];
-    } else if (typeof p === 'string') {
-      plugin.name = p;
-      plugin.version = `file:./plugins/${plugin.name}`;
+    if (typeof entry === 'object') {
+      this.name = Object.keys(entry).find((name) => name !== null);
+      this.version = entry[this.name];
+    } else if (typeof entry === 'string') {
+      this.name = entry;
+      this.version = `file:./plugins/${this.name}`;
     } else {
-      throw new Error(`plugins.json is malformed, refer to PLUGINS.md for formatting, expected a string or an object for a plugin entry, found a ${typeof p}`);
+      throw new Error(`plugins.json is malformed, refer to PLUGINS.md for formatting, expected a string or an object for a plugin entry, found a ${typeof entry}`);
     }
 
     // Get the path for the plugin.
-    plugin.path = pluginPath(plugin.name);
+    this.path = pluginPath(this.name);
+  }
 
-    return plugin;
-  });
+  require() {
+    if (typeof this.path === 'undefined') {
+      throw new Error(`plugin '${this.name}' is not local and is not resolvable, plugin reconsiliation may be required`);
+    }
+
+    try {
+      this.module = require(this.path);
+    } catch (e) {
+      if (e && e.code && e.code === 'MODULE_NOT_FOUND' && isInternal(this.name)) {
+        console.error(new Error(`plugin '${this.name}' could not be loaded due to missing dependencies, plugin reconsiliation may be required`));
+        throw e;
+      }
+
+      console.error(new Error(`plugin '${this.name}' could not be required from '${this.path}': ${e.message}`));
+      throw e;
+    }
+  }
 }
 
+/**
+ * Itterates over the plugins and gets the plugin path's, version, and name.
+ *
+ * @param {Array<Object|String>} plugins
+ * @returns {Array<Object>}
+ */
+const itteratePlugins = (plugins) => plugins.map((p) => new Plugin(p));
+
 // Add each plugin folder to the allowed import path so that they can import our
 // internal dependancies.
 Object.keys(plugins).forEach((type) => itteratePlugins(plugins[type]).forEach((plugin) => {
@@ -139,22 +164,20 @@ Object.keys(plugins).forEach((type) => itteratePlugins(plugins[type]).forEach((p
  */
 class PluginSection {
   constructor(plugins) {
-    this.plugins = itteratePlugins(plugins).map((plugin) => {
-      if (typeof plugin.path === 'undefined') {
-        throw new Error(`plugin '${plugin.name}' is not local and is not resolvable, plugin reconsiliation may be required`);
-      }
+    this.required = false;
+    this.plugins = itteratePlugins(plugins);
+  }
 
-      try {
-        plugin.module = require(plugin.path);
-      } catch (e) {
-        if (e && e.code && e.code === 'MODULE_NOT_FOUND' && isInternal(plugin.name)) {
-          console.error(new Error(`plugin '${plugin.name}' could not be loaded due to missing dependencies, plugin reconsiliation may be required`));
-          throw e;
-        }
+  require() {
+    if (this.required) {
+      return;
+    }
+    
+    this.required = true;
+    this.plugins.forEach((plugin) => {
 
-        console.error(new Error(`plugin '${plugin.name}' could not be required from '${plugin.path}': ${e.message}`));
-        throw e;
-      }
+      // Load the plugin.
+      plugin.require();
 
       if (isInternal(plugin.name)) {
         debug(`loading internal plugin '${plugin.name}' from '${plugin.path}'`);
@@ -171,6 +194,10 @@ class PluginSection {
    * available.
    */
   hook(hook) {
+
+    // Load the plugin source if we haven't already.
+    this.require();
+
     return this.plugins
       .filter(({module}) => hook in module)
       .filter((plugin) => {
@@ -226,6 +253,7 @@ class PluginManager {
 
 module.exports = {
   plugins,
+  pluginsPath,
   PluginManager,
   isInternal,
   pluginPath,
diff --git a/webpack.config.js b/webpack.config.js
index ce1e0bd29..130ced27b 100644
--- a/webpack.config.js
+++ b/webpack.config.js
@@ -3,6 +3,7 @@ const fs = require('fs');
 const CompressionPlugin = require('compression-webpack-plugin');
 const autoprefixer = require('autoprefixer');
 const precss = require('precss');
+const _ = require('lodash');
 const Copy = require('copy-webpack-plugin');
 const LicenseWebpackPlugin = require('license-webpack-plugin');
 const webpack = require('webpack');
@@ -10,23 +11,11 @@ const webpack = require('webpack');
 // Possibly load the config from the .env file (if there is one).
 require('dotenv').config();
 
-let pluginsConfigPath;
+const {plugins, pluginsPath, PluginManager} = require('./plugins');
+const manager = new PluginManager(plugins);
+const targetPlugins = manager.section('targets').plugins;
 
-let envPlugins = path.join(__dirname, 'plugins.env.js');
-let customPlugins = path.join(__dirname, 'plugins.json');
-let defaultPlugins = path.join(__dirname, 'plugins.default.json');
-
-if (process.env.TALK_PLUGINS_JSON && process.env.TALK_PLUGINS_JSON.length > 0) {
-  pluginsConfigPath = envPlugins;
-} else if (fs.existsSync(customPlugins)) {
-  pluginsConfigPath = customPlugins;
-} else {
-  pluginsConfigPath = defaultPlugins;
-}
-
-console.log(`Using ${pluginsConfigPath} as the plugin configuration path`);
-
-// Edit the build targets and embeds below.
+console.log(`Using ${pluginsPath} as the plugin configuration path`);
 
 const buildTargets = [
   'coral-admin',
@@ -37,47 +26,23 @@ const buildEmbeds = [
   'stream'
 ];
 
+//==============================================================================
+// Base Webpack Config
+//==============================================================================
+
 const config = {
   devtool: 'cheap-module-source-map',
-  entry: Object.assign({}, {
-    'embed': [
-      'babel-polyfill',
-      path.join(__dirname, 'client/coral-embed/src/index')
-    ]
-  }, buildTargets.reduce((entry, target) => {
-
-    // Add the entry for the bundle.
-    entry[`${target}/bundle`] = [
-      'babel-polyfill',
-      path.join(__dirname, 'client/', target, '/src/index')
-    ];
-
-    return entry;
-  }, {}), buildEmbeds.reduce((entry, embed) => {
-
-    // Add the entry for the bundle.
-    entry[`embed/${embed}/bundle`] = [
-      'babel-polyfill',
-      path.join(__dirname, 'client/', `coral-embed-${embed}`, '/src/index')
-    ];
-
-    return entry;
-  }, {})),
   output: {
     path: path.join(__dirname, 'dist'),
     publicPath: '/client/',
-    filename: '[name].js',
-
-    // NOTE: this causes all exports to override the global.Coral, so no more
-    // than one bundle.js can be included on a page.
-    library: 'Coral'
+    filename: '[name].js'
   },
   module: {
     rules: [
       {
         loader: 'plugins-loader',
         test: /\.(json|js)$/,
-        include: pluginsConfigPath
+        include: pluginsPath
       },
       {
         loader: 'babel-loader',
@@ -127,7 +92,8 @@ const config = {
   plugins: [
     new LicenseWebpackPlugin({
       pattern: /^(MIT|ISC|BSD.*)$/,
-      addUrl: true
+      addUrl: true,
+      suppressErrors: true
     }),
     new Copy([
       ...buildEmbeds.map((embed) => ({
@@ -156,7 +122,7 @@ const config = {
     alias: {
       'plugin-api': path.resolve(__dirname, 'plugin-api/'),
       plugins: path.resolve(__dirname, 'plugins/'),
-      pluginsConfig: pluginsConfigPath
+      pluginsConfig: pluginsPath
     },
     modules: [
       path.resolve(__dirname, 'plugins'),
@@ -168,6 +134,10 @@ const config = {
   }
 };
 
+//==============================================================================
+// Production configuration overrides
+//==============================================================================
+
 if (process.env.NODE_ENV === 'production') {
   config.plugins.push(new CompressionPlugin({
     asset: '[path].gz[query]',
@@ -178,4 +148,87 @@ if (process.env.NODE_ENV === 'production') {
   }));
 }
 
-module.exports = config;
+//==============================================================================
+// Entries
+//==============================================================================
+
+// Applies the base configuration to the following entries.
+const applyConfig = (entries, root = {}) => _.merge({}, config, {
+  entry: entries.reduce((entry, {name, path}) => {
+    entry[name] = [
+      'babel-polyfill',
+      path
+    ];
+
+    return entry;
+  }, {})
+}, root);
+
+module.exports = [
+
+  // Coral Embed
+  applyConfig([
+
+    // Load in the root embed.
+    {
+      name: 'embed',
+      path: path.join(__dirname, 'client/coral-embed/src/index')
+    }
+
+  ], {
+    output: {
+      library: 'Coral'
+    }
+  }),
+
+  // All framework targets/embeds/plugins.
+  applyConfig([
+
+    // // Load in all the targets.
+    ...buildTargets.map((target) => ({
+      name: `${target}/bundle`,
+      path: path.join(__dirname, 'client/', target, '/src/index')
+    })),
+
+    // Load in all the embeds.
+    ...buildEmbeds.map((embed) => ({
+      name: `embed/${embed}/bundle`,
+      path: path.join(__dirname, 'client/', `coral-embed-${embed}`, '/src/index')
+    })),
+
+    // Load in all the plugin entries.
+    ...targetPlugins.reduce((entries, plugin) => {
+
+      // Introspect the path to find a targets folder.
+      let folder = path.dirname(plugin.path);
+      let files = fs.readdirSync(folder);
+
+      // While the folder does not contain the targets folder...
+      while (!files.includes('targets')) {
+
+        // Try to go up a folder.
+        folder = path.normalize(path.join(folder, '..'));
+
+        // And as long as we haven't gone too high
+        if (!(folder.includes(path.join(__dirname, 'node_modules')) || !folder.includes(path.join(__dirname, 'plugins')))) {
+          throw new Error(`target plugin ${plugin.name} does not have a 'targets' folder`);
+        }
+
+        files = fs.readdirSync(folder);
+      }
+
+      // List all targets available in that folder.
+      folder = path.join(folder, 'targets');
+
+      let targets = fs.readdirSync(folder);
+      if (targets.length === 0) {
+        throw new Error(`target plugin ${plugin.name} has no targets in it's target folder ${folder}`);
+      }
+
+      return entries.concat(targets.map((target) => ({
+        name: `plugin/${plugin.name}/${target}/bundle`,
+        path: path.join(folder, target, 'index')
+      })));
+    }, [])
+  ])
+];