diff --git a/client/coral-plugin-permalinks/PermalinkButton.js b/client/coral-plugin-permalinks/PermalinkButton.js
index 85629452b..978a6dd03 100644
--- a/client/coral-plugin-permalinks/PermalinkButton.js
+++ b/client/coral-plugin-permalinks/PermalinkButton.js
@@ -1,7 +1,11 @@
 import React, {PropTypes} from 'react';
+import I18n from 'coral-framework/i18n/i18n';
+import translations from './translations';
 import onClickOutside from 'react-onclickoutside';
 const name = 'coral-plugin-permalinks';
 
+const lang = new I18n(translations);
+
 class PermalinkButton extends React.Component {
 
   static propTypes = {
@@ -39,13 +43,13 @@ class PermalinkButton extends React.Component {
   }
 
   render () {
-    const publisherUrl = 'http://nytimes.com/';
+    const publisherUrl = `${location.protocol}//${location.host}/`;
 
     return (
       <div className={`${name}-container`} style={styles}>
         <button onClick={this.toggle} className={`${name}-button`}>
           <i className={`${name}-icon material-icons`} aria-hidden={true}>link</i>
-          Permalink
+          {lang.t('permalink.permalink')}
         </button>
         <div
           style={styles.popover(this.state.popoverOpen)}
diff --git a/client/coral-plugin-permalinks/translations.js b/client/coral-plugin-permalinks/translations.js
new file mode 100644
index 000000000..1ded7deee
--- /dev/null
+++ b/client/coral-plugin-permalinks/translations.js
@@ -0,0 +1,12 @@
+export default {
+  en: {
+    permalink: {
+      permalink: 'Permalink'
+    }
+  },
+  es: {
+    permalink: {
+      permalink: 'Enlace permanente'
+    }
+  }
+};