diff --git a/client/coral-embed/index.js b/client/coral-embed/index.js
deleted file mode 100644
index 4a7e753ca..000000000
--- a/client/coral-embed/index.js
+++ /dev/null
@@ -1,193 +0,0 @@
-/* eslint-disable no-var, prefer-template */
-/**
- * @file Exposes the main 'window.Coral.Talk' API that developers can use to
- * render Talk streams in their webpages
- * @todo Currently implemented to be included directly via <script> tag
- * (including copypasta dependencies like pym.js), but later there will be a
- * build step and this code may use import statements 
- */
-
-// using umd.js (https://github.com/umdjs/umd/blob/master/templates/returnExports.js)
-(function (root, factory) {
-  /* eslint-disable */
-  if (typeof define === 'function' && define.amd) {
-
-    // AMD. Register as an anonymous module.
-    define([], factory);
-  } else if (typeof module === 'object' && module.exports) {
-
-    // Node. Does not work with strict CommonJS, but
-    // only CommonJS-like environments that support module.exports,
-    // like Node.
-    module.exports = factory();
-  } else {
-
-    // Browser globals (root is window)
-    root.Coral = factory();
-  }
-  /* eslint-enable */
-}(this, function () {
-
-  // This function should return value of window.Coral
-  var pym = requirePym();
-  var Coral = {};
-  var Talk = Coral.Talk = {};
-
-  /**
-   * Render a Talk stream
-   * @param {HTMLElement} el - Element to render the stream in
-   * @param {Object} opts - Configuration options for talk
-   * @param {String} opts.talk - Talk base URL
-   * @param {String} [opts.title] - Title of Stream (rendered in iframe)
-   * @param {String} [opts.asset] - parent Asset ID or URL. Comments in the
-   * stream will replies to this asset
-   */
-  Talk.render = function (el, opts) {
-    if ( ! el) {
-      throw new Error('Please provide Coral.Talk.render() the HTMLElement you want to render Talk in.');
-    }
-    if (typeof el !== 'object') {
-      throw new Error('Coral.Talk.render() expected HTMLElement but got ' + el + ' (' + typeof el + ')');
-    }
-    opts = opts || {};
-
-    // @todo infer this URL without explicit user input (if possible, may have to be added at build/render time of this script)
-    if (! opts.talk) {
-      throw new Error('Coral.Talk.render() expects opts.talk as the Talk Base URL');
-    }
-
-    // ensure el has an id, as pym can't directly accept the HTMLElement
-    if ( ! el.id) {el.id = '_' + String(Math.random());}
-    var asset = opts.asset || window.location;
-    var pymParent = new pym.Parent(
-      el.id,
-      buildStreamIframeUrl(opts.talk, asset),
-      {
-        title: opts.title,
-        asset_url: asset,
-        id: el.id + '_iframe',
-        name: el.id + '_iframe'
-      }
-    );
-
-    configurePymParent(pymParent, asset);
-  };
-
-  return Coral;
-
-  // build the URL to load in the pym iframe
-  function buildStreamIframeUrl(talkBaseUrl, asset) {
-    var iframeUrl = [
-      talkBaseUrl,
-      (talkBaseUrl.match(/\/$/) ? '' : '/'), // make sure no double-'/' if opts.talk already ends with '/'
-      'embed/stream?asset_url=',
-      encodeURIComponent(asset)
-    ].join('');
-    return iframeUrl;
-  }
-
-  // Set up postMessage listeners/handlers on the pymParent
-  // e.g. to resize the iframe, and navigate the host page
-  function configurePymParent(pymParent, assetUrl) {
-    var notificationOffset = 200;
-    var ready = false;
-
-    // Resize parent iframe height when child height changes
-    pymParent.onMessage('height', function(height) {
-
-      // TODO: In local testing, this is firing nonstop. Maybe there's a bug on the inside?
-      // Or it's by design of pym... but that's very wasteful of CPU and DOM reflows (jank)
-      pymParent.el.querySelector('iframe').height = height + 'px';
-    });
-
-    // Helps child show notifications at the right scrollTop
-    pymParent.onMessage('getPosition', function() {
-      var position = viewport().height + document.body.scrollTop;
-
-      if (position > notificationOffset) {
-        position = position - notificationOffset;
-      }
-
-      pymParent.sendMessage('position', position);
-    });
-
-    // Tell child when parent's DOMContentLoaded
-    pymParent.onMessage('childReady', function () {
-      var interval = setInterval(function () {
-        if (ready) {
-          window.clearInterval(interval);
-
-          // @todo - It's weird to me that this is sent here in addition to the iframe URL. Could it just be in one place?
-          pymParent.sendMessage('DOMContentLoaded', assetUrl);
-        }
-      }, 100);
-    });
-
-    // When end-user clicks link in iframe, open it in parent context
-    pymParent.onMessage('navigate', function (url) {
-      window.open(url, '_blank').focus();
-    });
-
-    // wait till images and other iframes are loaded before scrolling the page.
-    // or do we want to be more aggressive and scroll when we hit DOM ready?
-    document.addEventListener('DOMContentLoaded', function () {
-      ready = true;
-    });
-
-    // get dimensions of viewport
-    function viewport() {
-      var e = window, a = 'inner';
-      if ( !( 'innerWidth' in window ) ){
-        a = 'client';
-        e = document.documentElement || document.body;
-      }
-      return {
-        width : e[a + 'Width'],
-        height : e[a + 'Height']
-      };
-    }
-  }
-
-  // return a reference to pym.js
-  function requirePym() {
-    var pym;
-
-    // fake AMD `define` so that the pym.js copypasta doesn't create a global
-    function define(createPym) {
-      pym = createPym();
-    }
-    define.amd = true;
-
-    /* eslint-disable */
-    /*! pym.js - v1.1.2 - 2016-10-25 */
-    !function(a){"function"==typeof define&&define.amd?define(a):"undefined"!=typeof module&&module.exports?module.exports=a():window.pym=a.call(this)}(function(){var a="xPYMx",b={},c=function(a){var b=new RegExp("[\\?&]"+a.replace(/[\[]/,"\\[").replace(/[\]]/,"\\]")+"=([^&#]*)"),c=b.exec(location.search);return null===c?"":decodeURIComponent(c[1].replace(/\+/g," "))},d=function(a,b){if("*"===b.xdomain||a.origin.match(new RegExp(b.xdomain+"$")))return!0},e=function(b,c,d){var e=["pym",b,c,d];return e.join(a)},f=function(b){var c=["pym",b,"(\\S+)","(.*)"];return new RegExp("^"+c.join(a)+"$")},g=function(){for(var a=b.autoInitInstances.length,c=a-1;c>=0;c--){var d=b.autoInitInstances[c];d.el.getElementsByTagName("iframe").length&&d.el.getElementsByTagName("iframe")[0].contentWindow||b.autoInitInstances.splice(c,1)}};return b.autoInitInstances=[],b.autoInit=function(){var a=document.querySelectorAll("[data-pym-src]:not([data-pym-auto-initialized])"),c=a.length;g();for(var d=0;d<c;++d){var e=a[d];e.setAttribute("data-pym-auto-initialized",""),""===e.id&&(e.id="pym-"+d);var f=e.getAttribute("data-pym-src"),h={xdomain:"string",title:"string",name:"string",id:"string",sandbox:"string",allowfullscreen:"boolean"},i={};for(var j in h)if(null!==e.getAttribute("data-pym-"+j))switch(h[j]){case"boolean":i[j]=!("false"===e.getAttribute("data-pym-"+j));break;case"string":i[j]=e.getAttribute("data-pym-"+j);break;default:console.err("unrecognized attribute type")}var k=new b.Parent(e.id,f,i);b.autoInitInstances.push(k)}return b.autoInitInstances},b.Parent=function(a,b,c){this.id=a,this.url=b,this.el=document.getElementById(a),this.iframe=null,this.settings={xdomain:"*"},this.messageRegex=f(this.id),this.messageHandlers={},c=c||{},this._constructIframe=function(){var a=this.el.offsetWidth.toString();this.iframe=document.createElement("iframe");var b="",c=this.url.indexOf("#");for(c>-1&&(b=this.url.substring(c,this.url.length),this.url=this.url.substring(0,c)),this.url.indexOf("?")<0?this.url+="?":this.url+="&",this.iframe.src=this.url+"initialWidth="+a+"&childId="+this.id+"&parentTitle="+encodeURIComponent(document.title)+"&parentUrl="+encodeURIComponent(window.location.href)+b,this.iframe.setAttribute("width","100%"),this.iframe.setAttribute("scrolling","no"),this.iframe.setAttribute("marginheight","0"),this.iframe.setAttribute("frameborder","0"),this.settings.title&&this.iframe.setAttribute("title",this.settings.title),void 0!==this.settings.allowfullscreen&&this.settings.allowfullscreen!==!1&&this.iframe.setAttribute("allowfullscreen",""),void 0!==this.settings.sandbox&&"string"==typeof this.settings.sandbox&&this.iframe.setAttribute("sandbox",this.settings.sandbox),this.settings.id&&(document.getElementById(this.settings.id)||this.iframe.setAttribute("id",this.settings.id)),this.settings.name&&this.iframe.setAttribute("name",this.settings.name);this.el.firstChild;)this.el.removeChild(this.el.firstChild);this.el.appendChild(this.iframe),window.addEventListener("resize",this._onResize)},this._onResize=function(){this.sendWidth()}.bind(this),this._fire=function(a,b){if(a in this.messageHandlers)for(var c=0;c<this.messageHandlers[a].length;c++)this.messageHandlers[a][c].call(this,b)},this.remove=function(){window.removeEventListener("message",this._processMessage),window.removeEventListener("resize",this._onResize),this.el.removeChild(this.iframe),g()},this._processMessage=function(a){if(d(a,this.settings)&&"string"==typeof a.data){var b=a.data.match(this.messageRegex);if(!b||3!==b.length)return!1;var c=b[1],e=b[2];this._fire(c,e)}}.bind(this),this._onHeightMessage=function(a){var b=parseInt(a);this.iframe.setAttribute("height",b+"px")},this._onNavigateToMessage=function(a){document.location.href=a},this._onScrollToChildPosMessage=function(a){var b=document.getElementById(this.id).getBoundingClientRect().top+window.pageYOffset,c=b+parseInt(a);window.scrollTo(0,c)},this.onMessage=function(a,b){a in this.messageHandlers||(this.messageHandlers[a]=[]),this.messageHandlers[a].push(b)},this.sendMessage=function(a,b){this.el.getElementsByTagName("iframe").length&&(this.el.getElementsByTagName("iframe")[0].contentWindow?this.el.getElementsByTagName("iframe")[0].contentWindow.postMessage(e(this.id,a,b),"*"):this.remove())},this.sendWidth=function(){var a=this.el.offsetWidth.toString();this.sendMessage("width",a)};for(var h in c)this.settings[h]=c[h];return this.onMessage("height",this._onHeightMessage),this.onMessage("navigateTo",this._onNavigateToMessage),this.onMessage("scrollToChildPos",this._onScrollToChildPosMessage),window.addEventListener("message",this._processMessage,!1),this._constructIframe(),this},b.Child=function(b){this.parentWidth=null,this.id=null,this.parentTitle=null,this.parentUrl=null,this.settings={renderCallback:null,xdomain:"*",polling:0},this.timerId=null,this.messageRegex=null,this.messageHandlers={},b=b||{},this.onMessage=function(a,b){a in this.messageHandlers||(this.messageHandlers[a]=[]),this.messageHandlers[a].push(b)},this._fire=function(a,b){if(a in this.messageHandlers)for(var c=0;c<this.messageHandlers[a].length;c++)this.messageHandlers[a][c].call(this,b)},this._processMessage=function(a){if(d(a,this.settings)&&"string"==typeof a.data){var b=a.data.match(this.messageRegex);if(b&&3===b.length){var c=b[1],e=b[2];this._fire(c,e)}}}.bind(this),this._onWidthMessage=function(a){var b=parseInt(a);b!==this.parentWidth&&(this.parentWidth=b,this.settings.renderCallback&&this.settings.renderCallback(b),this.sendHeight())},this.sendMessage=function(a,b){window.parent.postMessage(e(this.id,a,b),"*")},this.sendHeight=function(){var a=document.getElementsByTagName("body")[0].offsetHeight.toString();return this.sendMessage("height",a),a}.bind(this),this.scrollParentTo=function(a){this.sendMessage("navigateTo","#"+a)},this.navigateParentTo=function(a){this.sendMessage("navigateTo",a)},this.scrollParentToChildEl=function(a){var b=document.getElementById(a).getBoundingClientRect().top+window.pageYOffset;this.scrollParentToChildPos(b)},this.scrollParentToChildPos=function(a){this.sendMessage("scrollToChildPos",a.toString())},this._markWhetherEmbedded=function(a){var b,c=document.getElementsByTagName("html")[0],d=c.className;try{b=window.self!==window.top?"embedded":"not-embedded"}catch(a){b="embedded"}d.indexOf(b)<0&&(c.className=d?d+" "+b:b,a&&a(b))},this.remove=function(){window.removeEventListener("message",this._processMessage),this.timerId&&clearInterval(this.timerId)},this.id=c("childId")||b.id,this.messageRegex=new RegExp("^pym"+a+this.id+a+"(\\S+)"+a+"(.*)$");var f=parseInt(c("initialWidth"));this.parentUrl=c("parentUrl"),this.parentTitle=c("parentTitle"),this.onMessage("width",this._onWidthMessage);for(var g in b)this.settings[g]=b[g];return window.addEventListener("message",this._processMessage,!1),this.settings.renderCallback&&this.settings.renderCallback(f),this.sendHeight(),this.settings.polling&&(this.timerId=window.setInterval(this.sendHeight,this.settings.polling)),this._markWhetherEmbedded(b.onMarkedEmbeddedStatus),this},b.autoInit(),b});
-    /* eslint-enable */
-    return pym;
-  }
-}));
-
-/*
-pym.js LICENSE (https://github.com/nprapps/pym.js/blob/master/LICENSE)
-Copyright (c) 2014 NPR
-
-Permission is hereby granted, free of charge, to any person
-obtaining a copy of this software and associated documentation
-files (the "Software"), to deal in the Software without
-restriction, including without limitation the rights to use,
-copy, modify, merge, publish, distribute, sublicense, and/or sell
-copies of the Software, and to permit persons to whom the
-Software is furnished to do so, subject to the following
-conditions:
-
-The above copyright notice and this permission notice shall be
-included in all copies or substantial portions of the Software.
-
-THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND,
-EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES
-OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND
-NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT
-HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY,
-WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING
-FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR
-OTHER DEALINGS IN THE SOFTWARE.
-*/
diff --git a/client/coral-embed/src/index.js b/client/coral-embed/src/index.js
new file mode 100644
index 000000000..88ec57b47
--- /dev/null
+++ b/client/coral-embed/src/index.js
@@ -0,0 +1,119 @@
+import pym from 'pym.js';
+
+// This function should return value of window.Coral
+const Coral = {};
+const Talk = Coral.Talk = {};
+
+// build the URL to load in the pym iframe
+function buildStreamIframeUrl(talkBaseUrl, asset) {
+  let iframeUrl = [
+    talkBaseUrl,
+    (talkBaseUrl.match(/\/$/) ? '' : '/'), // make sure no double-'/' if opts.talk already ends with '/'
+    'embed/stream?asset_url=',
+    encodeURIComponent(asset)
+  ].join('');
+  return iframeUrl;
+}
+
+// Set up postMessage listeners/handlers on the pymParent
+// e.g. to resize the iframe, and navigate the host page
+function configurePymParent(pymParent, assetUrl) {
+  let notificationOffset = 200;
+  let ready = false;
+
+  // Resize parent iframe height when child height changes
+  pymParent.onMessage('height', function(height) {
+
+    // TODO: In local testing, this is firing nonstop. Maybe there's a bug on the inside?
+    // Or it's by design of pym... but that's very wasteful of CPU and DOM reflows (jank)
+    pymParent.el.querySelector('iframe').height = `${height  }px`;
+  });
+
+  // Helps child show notifications at the right scrollTop
+  pymParent.onMessage('getPosition', function() {
+    let position = viewport().height + document.body.scrollTop;
+
+    if (position > notificationOffset) {
+      position = position - notificationOffset;
+    }
+
+    pymParent.sendMessage('position', position);
+  });
+
+  // Tell child when parent's DOMContentLoaded
+  pymParent.onMessage('childReady', function () {
+    const interval = setInterval(function () {
+      if (ready) {
+        window.clearInterval(interval);
+
+        // @todo - It's weird to me that this is sent here in addition to the iframe URL. Could it just be in one place?
+        pymParent.sendMessage('DOMContentLoaded', assetUrl);
+      }
+    }, 100);
+  });
+
+  // When end-user clicks link in iframe, open it in parent context
+  pymParent.onMessage('navigate', function (url) {
+    window.open(url, '_blank').focus();
+  });
+
+  // wait till images and other iframes are loaded before scrolling the page.
+  // or do we want to be more aggressive and scroll when we hit DOM ready?
+  document.addEventListener('DOMContentLoaded', function () {
+    ready = true;
+  });
+
+  // get dimensions of viewport
+  const viewport = () => {
+    let e = window, a = 'inner';
+    if ( !( 'innerWidth' in window ) ){
+      a = 'client';
+      e = document.documentElement || document.body;
+    }
+    return {
+      width : e[`${a}Width`],
+      height : e[`${a}Height`]
+    };
+  };
+}
+
+/**
+ * Render a Talk stream
+ * @param {HTMLElement} el - Element to render the stream in
+ * @param {Object} opts - Configuration options for talk
+ * @param {String} opts.talk - Talk base URL
+ * @param {String} [opts.title] - Title of Stream (rendered in iframe)
+ * @param {String} [opts.asset] - parent Asset ID or URL. Comments in the
+ * stream will replies to this asset
+ */
+Talk.render = function (el, opts) {
+  if ( ! el) {
+    throw new Error('Please provide Coral.Talk.render() the HTMLElement you want to render Talk in.');
+  }
+  if (typeof el !== 'object') {
+    throw new Error(`Coral.Talk.render() expected HTMLElement but got ${el} (${typeof el})`);
+  }
+  opts = opts || {};
+
+  // @todo infer this URL without explicit user input (if possible, may have to be added at build/render time of this script)
+  if (! opts.talk) {
+    throw new Error('Coral.Talk.render() expects opts.talk as the Talk Base URL');
+  }
+
+  // ensure el has an id, as pym can't directly accept the HTMLElement
+  if (!el.id) {
+    el.id = `_${Math.random()}`;
+  }
+
+  let asset = opts.asset || window.location;
+  let pymParent = new pym.Parent(el.id, buildStreamIframeUrl(opts.talk, asset), {
+    title: opts.title,
+    asset_url: asset,
+    id: `${el.id}_iframe`,
+    name: `${el.id}_iframe`
+  });
+
+  configurePymParent(pymParent, asset);
+};
+
+export default Coral;
diff --git a/routes/index.js b/routes/index.js
index add288b10..a771ff50b 100644
--- a/routes/index.js
+++ b/routes/index.js
@@ -5,16 +5,19 @@ const router = express.Router();
 router.use('/api/v1', require('./api'));
 router.use('/admin', require('./admin'));
 router.use('/embed', require('./embed'));
-router.get('/embed.js', (req, res) => res.sendFile(path.join(__dirname, '../client/coral-embed/index.js')));
-router.use('/assets', require('./assets'));
+router.get('/embed.js', (req, res) => res.sendFile(path.join(__dirname, '../dist/coral-embed/bundle.js')));
 
-router.get('/', (req, res) => {
-  return res.render('article', {
-    title: 'Coral Talk',
-    asset_url: '',
-    body: '',
-    basePath: '/client/embed/stream'
+if (process.env.NODE_ENV !== 'production') {
+  router.use('/assets', require('./assets'));
+
+  router.get('/', (req, res) => {
+    return res.render('article', {
+      title: 'Coral Talk',
+      asset_url: '',
+      body: '',
+      basePath: '/client/embed/stream'
+    });
   });
-});
+}
 
 module.exports = router;
diff --git a/webpack.config.js b/webpack.config.js
index 5a7bb297b..ecd138e2b 100644
--- a/webpack.config.js
+++ b/webpack.config.js
@@ -8,7 +8,8 @@ const webpack = require('webpack');
 
 const buildTargets = [
   'coral-admin',
-  'coral-docs'
+  'coral-docs',
+  'coral-embed'
 ];
 
 const buildEmbeds = [
@@ -38,7 +39,11 @@ module.exports = {
   }, {})),
   output: {
     path: path.join(__dirname, 'dist'),
-    filename: '[name].js'
+    filename: '[name].js',
+
+    // NOTE: this causes all exports to override the global.Coral, so no more
+    // than one bundle.js can be included on a page.
+    library: 'Coral'
   },
   module: {
     rules: [