diff --git a/.dockerignore b/.dockerignore
index 8567ba47c..0009d500b 100644
--- a/.dockerignore
+++ b/.dockerignore
@@ -27,4 +27,3 @@ yarn.lock
 dist
 *.css.d.ts
 __generated__
-README.md.orig
diff --git a/.gitignore b/.gitignore
index 5f07a743c..78a0625cf 100644
--- a/.gitignore
+++ b/.gitignore
@@ -20,5 +20,4 @@ yarn.lock
 dist
 *.css.d.ts
 __generated__
-README.md.orig
 persisted-queries.json
diff --git a/README.md b/README.md
index 6f5151e3a..a2100791c 100644
--- a/README.md
+++ b/README.md
@@ -1,39 +1,52 @@
-# Coral ![CircleCI](https://img.shields.io/circleci/project/github/coralproject/talk.svg)
+<p align="center">
+  <a href="https://coralproject.net" target="_blank"><img width="250" src="https://docs.coralproject.net/coral/images/coralproject_by_voxmedia.svg" alt="Coral by Vox Media" /></a>
+</p>
 
-Online comments are broken. Our open-source commenting platform, Coral, rethinks
-how moderation, comment display, and conversation function, creating the
-opportunity for safer, smarter discussions around your work.
-[Read more about Coral here](https://coralproject.net/talk).
+<p align="center">
+  A better commenting experience from <a href="https://product.voxmedia.com/" target="_blank">Vox Media</a>.
+</p>
 
-Built with <3 by the Coral team, a part of [Vox Media](https://product.voxmedia.com/).
+<p align="center">
+  <a href="https://circleci.com/gh/coralproject/talk" target="_blank"><img src="https://img.shields.io/circleci/build/gh/coralproject/talk?style=flat-square" alt="CircleCI" /></a>
+  <a href="https://hub.docker.com/r/coralproject/talk" target="_blank"><img src="https://img.shields.io/docker/v/coralproject/talk?label=docker%20hub&sort=semver&style=flat-square" alt="Docker Image Version" /></a>
+  <a href="https://hub.docker.com/r/coralproject/talk" target="_blank"><img src="https://img.shields.io/docker/image-size/coralproject/talk?label=docker%20image%20size&sort=semver&style=flat-square" alt="Docker Image Size" /></a>
+  <a href="https://twitter.com/coralproject" target="_blank"><img alt="Twitter Follow" src="https://img.shields.io/twitter/follow/coralproject?style=flat-square"></a>
+</p>
 
-Preview Coral easily by running it via a Heroku App:
+## Description
 
-[![Deploy](https://www.herokucdn.com/deploy/button.svg)](https://heroku.com/deploy?template=https://github.com/coralproject/talk)
+Online comments are broken. Our open-source commenting platform,
+[Coral](https://coralproject.net), rethinks how moderation, comment display, and
+conversation function, creating the opportunity for safer, smarter discussions
+around your work.
 
-<!-- START doctoc generated TOC please keep comment here to allow auto update -->
-<!-- DON'T EDIT THIS SECTION, INSTEAD RE-RUN doctoc TO UPDATE -->
-## Table of Contents
-
-- [Documentation](#documentation)
-- [Pre-Launch Guide](#pre-launch-guide)
-- [More Resources](#more-resources)
-- [License](#license)
-
-<!-- END doctoc generated TOC please keep comment here to allow auto update -->
+We offer hosting and support packages for Coral, as well as exclusive,
+customer-only features. [Contact us](https://coralproject.net/pricing/) for more
+information or [sign up for a webinar](https://coralproject.net).
 
 ## Documentation
 
-You can get started with Coral using our [Documentation](https://docs.coralproject.net/talk/).
+If you're new to Coral, the [Coral documentation](https://docs.coralproject.net/)
+is a great place to start running and developing with Coral.
 
-## Pre-Launch Guide
+You’ve installed Coral, and you’re preparing to launch it on your site. The real
+community work starts now, before you go live. You have a unique opportunity
+pre-launch to set your community up for success. Read our
+[Community Guides](https://guides.coralproject.net/start-here/) to learn more.
 
-You’ve installed Coral on your server, and you’re preparing to launch it on your site. The real community work starts now, before you go live. You have a unique opportunity pre-launch to set your community up for success. Read our [Community Guides](https://guides.coralproject.net/start-here/) to learn more.
+## Support
 
-## More Resources
+We can help you set up Coral, migrate your comments from another system,
+integrate your registration platform, pair with your programmers, and help you
+with bespoke installs. To learn more, [contact us](https://coralproject.net/pricing/).
 
-- [Learn more about Coral and sign up for a webinar](https://coralproject.net/)
+## Contributing
+
+Coral is a Apache-2.0 licensed open-source project built with <3 by the Coral
+team, a part of [Vox Media](https://product.voxmedia.com/).
+
+If you are interested in contributing to Coral, check out our [Contributor's Guide](CONTRIBUTING.md).
 
 ## License
 
-Coral is released under the [Apache License, v2.0](/LICENSE).
+Coral is [Apache-2.0 licensed](LICENSE).
diff --git a/package.json b/package.json
index ec22cb40b..1a4e0cacb 100644
--- a/package.json
+++ b/package.json
@@ -29,7 +29,7 @@
     "migration:create": "ts-node --transpile-only ./scripts/migration/create.ts",
     "docs:events": "ts-node ./scripts/generateEventDocs.ts ./src/core/client/stream/events.ts ./CLIENT_EVENTS.md",
     "docs:css-variables": "ts-node ./scripts/generateCSSVariablesDocs.ts ./src/core/client/ui/theme/streamVariables.ts ./CSS_VARIABLES.md",
-    "doctoc": "doctoc --maxlevel=3 --title '## Table of Contents' README.md CLIENT_EVENTS.md CONTRIBUTING.md WEBHOOKS.md EXTERNAL_MODERATION_PHASES.md",
+    "doctoc": "doctoc --maxlevel=3 --title '## Table of Contents' CLIENT_EVENTS.md CONTRIBUTING.md WEBHOOKS.md EXTERNAL_MODERATION_PHASES.md",
     "generate": "npm-run-all generate:css-types generate:schema generate:relay",
     "generate-persist": "npm-run-all generate:css-types generate:schema generate:relay-persist",
     "generate:css-types": "tcm src/core/client/",
@@ -434,7 +434,7 @@
     "{src/core/client/ui/theme/sharedVariables.ts,src/core/client/ui/theme/streamVariables.ts,scripts/generateCSSVariablesDocs.ts,CSS_VARIABLES.md}": [
       "npm run docs:css-variables -- --verify"
     ],
-    "{README,CLIENT_EVENTS,CONTRIBUTING,WEBHOOKS,EXTERNAL_MODERATION_PHASES}.md": [
+    "{CLIENT_EVENTS,CONTRIBUTING,WEBHOOKS,EXTERNAL_MODERATION_PHASES}.md": [
       "npm run doctoc"
     ]
   },