diff --git a/locales/en.yml b/locales/en.yml
index 558bf4875..cf4cf04ef 100644
--- a/locales/en.yml
+++ b/locales/en.yml
@@ -15,7 +15,7 @@ en:
       offensive: "This username is offensive"
       nolike: "I don't like this username"
       impersonating: "This user is impersonating"
-      spam: "This user is spamming"
+      spam: "This looks like an ad/marketing"
       other: "Other"
   bandialog:
     are_you_sure: "Are you sure you would like to ban {0}?"